Wind Cave Branding Viewbook.
The National Park System has brought joy and wonder to people of all ages across the world for 100 years. As a centennial present, the system is rebranding themselves to reflect who they are. This viewbook acts as a branding guide for other designers to follow when creating branded material. The rugged typography and earthy color palette lend themselves to the parks terrain. Cleverly written copy will keep the reader interested the whole way through.