There is nothing more important than a child’s future. Vitamin Angels is a nonprofit organization that provides life-giving vitamins to new mothers and children across the world. This campaign advertises the idea that a person can be an angel to a child in need. The target audience, new mothers, will relate the kids in the ads to their own and be called to action in that right. The hand-drawn style deepens the association to the audience’s children as the concise copy encourages them to donate.