Oxo Good Grips

Few things can ruin your mood when you are cooking your favorite meal. However, your poor kitchen utensils finally snapping would do the trick. This is the case for lots of food loving people who have been clinging to the same set for decades. Oxo, a kitchen tool company, has a line of tools that is far sturdier than most others. This campaign employs dramatic photography with a lightly saturated color palette to remind the audience that it is time for an upgrade to their equipment.